THE ATTEMPT WILL ALWAYS BE TO LOOK FOR SOMETHING NEW; SOMETHING THAT COMES OUT OF THE MIST IN A NICE, GOOSEBUMPY WAY.
Phantom is, in essence, a pirate ship manned by a crew of assorted oddballs, drawn by the spirit of adventure and the desire to make a difference.
These wonderfully talented people are the heart of our effort to help companies with ideas that drive business - ideas that have found us, on more than one occasion, outside advertising's territorial waters.
Our intrepid explorations have seen us assume a variety of roles and don an assortment of hats:
We've worked closely with a leading psychiatrist to address a bank's image problems.
We've built a sustainable platform to address the issue of heart disease in India, spreading awareness in novel ways and attracting the support of everybody from celebrities to Chief Ministers.
We've designed merchandise for an international apparel brand (which, we might add, sold out faster that you can say 'United Colors of Benetton').
We've helped a HR company spread an anti 9-to-5 work culture.
The way we see it, an Idea is, in its pure and pristine form, a phantom, a media-neutral spectre devoid of shape or form.
Our purpose, quite simply, is to draw it out of the mist, define its contours, and bring it to life.
THE WIND IS PICKING UP AND THE WATER'S BECOMING CHOPPY, SO SECURE THOSE LIFE JACKETS AND HANG ON TO YOUR BELIEFS.
A GOOD IDEA IS MALLEABLE, LIKE PLAY DOUGH. IT CAN BE PATTED INTO SHAPE TO FIT A MEDIUM. BUT IT ALL DEPENDS ON GETTING A GOOD IDEA IN THE FIRST PLACE - THAT'S THE TRICKY BIT.
We are a full-service advertising agency based in Bangalore, India, with a focus on generating compelling ideas that solve business problems and help companies capitalize on market opportunities.
Our strengths, we believe, lie in being strategically sound and creatively provocative. We like to think up ideas unrestrained by media, and we pull out all stops to make these ideas come alive, across all platforms - traditional, digital and experiential.
We usually begin by trying to understand a company's very reason for existence, along with its mission, culture, goals, customers (both internal and external).
This helps us evolve a brand promise that is not a superficial creative solution, but one that runs much deeper and is true to the organization.
We also believe that the role of brand management - and its various components, such as branding, engagement and marketing communication - should always be aligned to the big picture as it were, and the broader role of strategic planning.
The beating heart of Phantom will always be the ideas we generate to help solve our brands' problems. This ability, nurtured lovingly and protected fiercely, is arguably our greatest asset. We like to keep things simple, connecting consumers to companies in compelling ways, without frills or foppery.
Our commitment to making ideas happen also means we often bring special talent on board when the task demands executional capabilities that go beyond our own. After all, there's no greater sin than wasting a good idea.
At Phantom, design plays a pivotal role in helping us define brands visually, and emotionally. Our attempt has always been to go beyond the superficial to reflect what brands really are.
While our design expertise lies mainly in the area of identity development, we have also participated (with unbridled enthusiasm, we might add) in the product development space, working closely with some of the country's leading apparel designers to develop special product lines.
Our decision to also develop digital and social media solutions in-house was born out of the need for greater control over how some of our brands express themselves in new media. This allows us to ensure synergies across communication platforms.
Our basket of services includes website design and development, SEO and analytics, social media management, online advertising,
app development, UX design, and
In an age where the attention span of the consumer seems to have shrunk to an extremely fidgety nine seconds, it pays to make brands come alive in the most unexpected of ways.
We offer to do this with not just ideas but also the ability to make them happen, through exclusive event partners with whom we work seamlessly.