Inspired by how a few agencies in India, such as Enterprise, Contract and Trikaya (now Grey), were revolutionizing the creative product in India in the eighties, Robbie (as he is more popularly known) started out as a copywriter with McCann-Ericsson, Bangalore in 1989.

A year later, he was with Enterprise in Mumbai, working alongside arguably some of finest creatives in the country.

Over the years, Robbie has produced award-winning work on brands such as The Times of India, Taj Hotels, Van Heusen, Calida, and Iodex.

In 2001, he co-founded Fisheye and led the creative effort, on brands like WorldSpace,
SF Jeans, Tesco, J&K Bank, Indian Terrain,
The Bombay Store, and Levi's. Fisheye won several accolades including a place among
the ten best small agencies in the country, according to The Economic Times.

Phantom is Robbie's new obsession, where the objective is clearly to find fresher, more exciting ways to meet the needs of modern marketing.